AYUSH -Nextgen business
Current pandemic has unravelled strengths and limitations of all medicinal sciences .Allopathy,modern or biochemical system has failed to address menace of new virus in the same way as it’s failure to treat common flu .Relatively safer management with AYUSH (Ayurveda ,Yoga and naturopathy ,Unani ,Sidhha and Homoeopathy )by way of promotive ,preventive and curative aspects for mild to moderate COVID patients have opened new vistas for it .
Allopathy claims to be evidence based .However ,several conflicting studies and results have now exposed subjectivity and arbitrariness in the clinical research space in allopathy .A comprehensive observational study assessed by Dr V M Katoch committee has enabled government to now permit Ayurveda and Yoga in treatment of mild to moderate Covid patients .It has also shown the path to others for similar studies for showing rational proofs or evidences in efficacy of many other old and new AYUSH formulations .
Looking at successful companies like Himalaya ,Dabur ,Patanjali ,Sheth Bros ,SBL ,Arya Vaidyashala etc it is time for entrepreneurs to tap huge and varied opportunities in AYUSH such as
-immunity boosters of different types and kinds
-natural extracts,supplements and combinations for correcting deficiencies
-several AYUSH medicines for treating most ailments in a safer and surer manner
-clinical trials and validation through empirical studies for safe and popular formulations and such contract research organisations
-various types of certification courses for increasing knowledge of Yoga ,naturopathy ,food ,nutrition ,plant extracts ,home remedies etc
-creation of new markets altogether
-safe alternatives for management of lifestyle diseases
-cultivation of medicinal plants ,processing for different products and exports
-research and development as a business for coming up with new solutions for business enterprises
-expansion of yoga sciences for improving wellness and wellbeing of people
There are many ways to come up with excellent business models based on market creating innovations and improvements in current products and services .
Consumers generally look for access ,authenticity ,affordability and availability in AYUSH .Entrepreneurs and businessmen can address these issues well by innovative thinking and action .With new thrust on wellness ,AYUSH is sunrise sector for businessmen to tap .
GOI is working on integrative health policy in which AYUSH is expected to play a huge role .For genuine entrepreneurs ,there will be great support from both central and state governments
In short next decade will belong to AYUSH and wellness solutions as health comes before all activities including wealth creation .
“//DHARM ARTHA KAMA MOKSHANAM AAROGYAM MULAM UTTAMAM //”
The health is core for acquiring four purusharthas ( objectives of living) in human life. Those are dharma, i.e. the duties towards our family members , our friends, our society ,our country, our mother nature and so on.; artha i.e. the ability to get material gains ; kama i.e. the wishes, desires; moksha that is the freedom from cycles of birth , rebirth and the agonies attached to.
S B Dangayach
National Vice President
Arogya Bharati
and
Founder Trustee
Innovative Thought Forum
sbdangayach@gmail.com
www.itf-india.com
+919998822680